Fractional CMO for B2B SaaS & Tech Companies
Most companies don’t fail because of poor execution.
They fail because marketing decisions are made without senior ownership.
BriskFab provides Fractional CMO services for B2B SaaS and tech companies that need clear go-to-market ownership, revenue-aligned marketing, and senior leadership without hiring a full-time CMO.
This is not consulting.
This is embedded growth leadership.
Senior Growth Leadership – Without the Full-Time Cost
Who This Is For?
B2B SaaS & Tech companies between $1M–$20M ARR
Founders transitioning from founder-led marketing
Companies with execution teams but no clear GTM owner
Startups preparing for fundraising, scale, or enterprise motion
Teams stuck with activity but no pipeline predictability
You need a Fractional CMO, not another agency.
If you’re asking:
What exactly should we focus on right now?
Why isn’t marketing translating into revenue?
How do we build a real GTM engine?
What You Actually Get?
1. Clear Market & ICP Definition
We define:
Your real ICP (not a generic persona)
The buying triggers that matter
The single wedge you should win with first
No more scattered messaging or “we sell to everyone.”
2. Positioning That Closes, Not Just Sounds Good
We craft:
Category & narrative positioning
Value propositions that sales can actually use
Messaging aligned to deal stages, not brand fluff
Your website, decks, and outreach start doing the heavy lifting.
We decide:
Which channels matter now
What to stop doing
Where to double down
Inbound, outbound, partnerships, content, paid – aligned to one GTM motion, not five experiments.
3. Go-To-Market Strategy & Prioritization
We design:
Funnel architecture
Lead → MQL → SQL logic
Sales and marketing handoff
Reporting leadership actually trusts
Marketing becomes a revenue function, not a cost center.
4. Revenue-Aligned Marketing Engine
5. Execution Direction and Team Leadership
We:
Lead your internal team or vendors
Set weekly priorities
Review output with a CMO lens
Kill low-impact work early
You get senior judgment, not task management.
Fractional CMO vs Marketing Agency
Agencies execute better after a Fractional CMO brings clarity.
Engagement Mode
1
2
Time commitment:
4–8 hours/week
Engagement
Retainer-based
Access
Direct founder-level access
3
Cadence
Weekly leadership sync + async reviews
4
BriskFab is built by operators who’ve:
Why BriskFab?
Scaled startups with growth engines, not campaigns
Led GTM for B2B tech companies
Worked closely with founders, CXOs, and sales leaders
Client Portfolio
We propel leading businesses across various industries towards exponential growth
Schedule a Free 30-minute Consultation Now!
The Result of Hiring a Fractional CMO
Clarity and Focus Across Teams
Sharper positioning with aligned marketing and sales execution.
Faster, Confident GTM Decisions
Clear priorities, fewer debates, and momentum across channels.
A Scalable Growth Roadmap
Marketing that sales trusts and a GTM plan you can grow with.
Happy Clients
Don't just take our word for it – our clients frequently stay in touch with us and work with us on future projects that require big data insights.
Chantel Calloway
Founder, Rhyme Antics
I'm happy to recommend Briskfab to anyone but they're specially great for entrepreneurs!
Gili Gibli
Attorney
You guys did an amazing/WOW job! I'm extremely happy with the service!
Contact Us
Whether you have a request, a query, or want to work with us, use the form below to get in touch with our team.
About Us
BriskFab is an ideology of doing fabulous things fast. With the rate of technology innovation, it's crucial for businesses to leverage new strategies, systems and processes that boosts profitability and growth - this is where we come in!
We're a team of industry veterans who have helped businesses of all sizes, from Fortune 100 to startups, thrive. Our expertise lies in PGTMF (Product Go-to-Market Fit) Strategy, Sales & Marketing mastery, and AI Adoption.
Mayank Misra |
CEO, BriskFab | Ex-COO, Algoscale
Mayank is a Strategic Ops leader specializing in identifying and executing product go-to-market fit strategies. He is passionate about building the foundations of successful businesses: people, process, and product. Over the years, he has built and grown multiple tech businesses from 0 to $5M ARR. Mayank is obsessed with delivering value and fostering strong customer relationships
Shashank Misra |
CRO, BriskFab | BITS Pilani, INSEAD
Shashank has worn many hats as an Angel Investor, startup mentor, and a Vertical SaaS Expert specializing in pricing, consumer goods, and revenue growth. He has scaled a SaaS product from a single customer to 80% market share in the beverage alcohol Industry. Shashank is an expert in cracking high ARR SaaS deals, he also possesses cross-functional expertise in customer success and product management.
Amruta Mahajan |
CTO, BriskFab | Ex-S&P, McDonalds, Mondelēz
Amruta is a veteran creator, and has delivered exceptional solutions for Fortune 100 companies like - S&P, McDonalds, Mondelez International among others. She's currently a top instructor at PluralSight - sharing her learning over the years with the aspiring community.
Dr. Vishal Dwivedi |
Advisor, BriskFab | CMU
Dr. Vishal Dwivedi, a former Ph.D. Student in the School of Computer Science at Carnegie Mellon University(CMU) is an esteemed researcher and Inventor of Halo, an 'End User Architecting' framework. He is currently leading a team at Instacart.
